Twitch Partnership

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Looking to get Partnered on Twitch some day? Read on!

 

The Requirements

It helps to know what your goal is so you know what to aim for.

On Twitch’s Partnership Application Page, they list these requirements:

To qualify as a Twitch Partner, we look for:

  • Average concurrent viewership of 500+ (not just a one-time peak)
  • Regular broadcast schedule of at least 3 times a week
  • Content that conforms to our Terms of Service and DMCA Guidelines

The viewership requirements are not accurate because they not been updated in years. The actual requirements for being considered have become far less strict over time.

Minimum broadcast requirements are a general guideline. Exceptions are handled on a case by case basis.

They also state elsewhere that:

Average concurrent viewership is important because it is one way to measure success on our platform, but our Partnerships Team takes other factors into consideration […]

If you want to significantly increase your chances of getting partnered, you should have average concurrent viewership that consistently stays in the triple digits

In general, applicants approaching 100 average viewers can start thinking about applying. Your first goal is to grow your community to that size.

 

Growth Strategies

It is easy to say “grow your community to 100 average viewers” and a million times harder to do it. Yet, people have done it and continue to do it. How?

If you haven’t already, read through our article How to Grow on Twitch for the basics. Once you have the basics down, the rest of this article describes methods some people have used to get Partnered.

We do not specifically endorse any of the techniques listed here, but we present them for you so that you can make an informed decision on which would work best for you (if any).

 

Have a Great Personality & Communitykdogg_friends

While there are exceptions, most Partnered streamers are just fun to watch. People are pulled in by their personality, feeling invited to be part of the show.

The lucky few are born with this type of personality. The rest have to learn it. That’s good news for you, because you can learn it too. Time to watch some streamers! Don’t immediately run to the big channels to learn, because interaction is no longer important there.

Instead, learn by watching some medium-sized streamers with 50-100 viewers. In those channels, people come and go regularly. How does the streamer encourage people to stick around? If you feel welcome, why? Is it the streamer themselves? Is the chat welcoming? What is their community like? Grow your personality and community in those directions.

Strive to keep your stream upbeat. New viewers don’t want to hear about your bad day or your life problems. Everyone has their own problems and people come to Twitch to forget them for awhile. Remember, a more positive streamer is just one click away.

 

Stream as Much as Possible

passed out at computer

The more you stream, the more exposure you get. Every moment you are not streaming is a moment of missed opportunity.

The key is to find the point where you stream the maximum amount you can without burning out. The right balance is unique to you.

Start by making a conservative schedule and sticking to it no matter what. If things seem OK after a couple weeks, increase the time by a small amount and repeat. If you have a week that felt rough, step back to the previous schedule you were using.

If you frequently feel the need to “take a break”, you are approaching burnout and are in big danger of quitting streaming. Reevaluate your schedule immediately. While you will have some bad days, in general you should feel excited and energized for your next stream.

 

Patience and “The Grind”

Some Partnered streamers have been streaming for a very long time, on the order of 5 years or more, starting on Justin.tv!

For those people, they simply grew at a modest pace over the years. Not glamorous, but it worked. The first 50 average viewers are by far the hardest to get. Once you hit 50 average, you’re 95% of the way to 100.

If you have been streaming for years and haven’t seen much growth, then it’s time to go back to the basics.

 

Frequent Giveaways

FREE STUFF!giveaway-streams2

Giveaways will always bring new viewers to your channel. The bigger the giveaway, the higher the turnout. Be sure to put GIVEAWAYS as the first word in your title to pull people in. The more places you can advertise your giveaways, the more people will show up.

Your chat will consist of “when is the giveaway?” and raffle entries. The majority of your viewers will disappear if you don’t have a giveaway lined up, because that’s what they’re there for.

If you keep doing giveaways you can literally buy your way to the top. It only takes time. And money.

 

Play New Games

People like to watch streamers playing the latest games. Buy the big releases on launch day and stream long duration playthroughs. Get into betas for popular games and stream them, especially closed beta. Just make sure you’re allowed to stream the closed beta, or you can get banned.

Use of this tactic is widespread, so there will be a lot of competition. How will you stand out from the crowd? Streaming at non-peak times? Marathons? Giveaways?

 

Stick to One Game

One bad thing about always playing new releases is that variety streams have it rough, because different people like different types of games. You can avoid that problem by playing only one game. The game should be very popular, preferably with an e-sports draw.

The downside of this strategy is that playing anything else besides your main game will severely hurt your numbers. Changing games will mean starting over from scratch. So if you ever get sick of the game, you’re in big trouble.

 

Get Really Good at a Popular Game

The top players of popular games always have plenty of viewers since people want to learn their strategies. Some of these streamers do not interact with their chat at all, either because they don’t need to, or because the game requires too much concentration. However, you will need to be interactive to grow.

So, if you’re not good, get good! Getting really good at games like LoL, Dota, CS:GO, Hearthstone, etc, will involve 8+ hours of playing per day, but that’s OK because you can also stream the whole time.

An alternate strategy is to speedrun popular games in the speedrunning community and fight for the world records. Again, to be competitive, you will need to practice a ton every day. Expect a lot of frustration, especially when the RNG gods do not favor you.

 

“Girls on Stream!”

girls_gaming

The demographic of video games is mainly males under the age of 30. Naturally, this makes female streamers popular. Some of them are comfortable wearing “something more comfortable” on their channel, hoping it will attract more viewers.

In May 2015 Twitch implemented new rules that made outfits more strict.

Wearing no clothing or sexually suggestive clothing – including lingerie, swimsuits, pasties, and undergarments – is prohibited, as well as any full nude torsos*, which applies to both male and female broadcasters.

The new rules lessened the eye-candy effect that some streamers relied on, making this strategy less effective. Furthermore, the times have changed. More women are streaming on Twitch every day. Finding a female streamer is no longer rare.

Because of these reasons, this strategy won’t work as well as it used to.

 

Applying for Partnership

Check out Twitch’s article: Tips for Applying to the Partner Program

Because Twitch is a business, the Twitch Partnership Application page is a description for a job. Like applying to any job, you must tailor your resume to show you are the perfect person for the job.

With all these things in mind, be sure to include the following in your application:

  • Convince Twitch that you will make them a lot of money.
  • Convince Twitch that you won’t make them look bad.

If you successfully convince them of both of these in your application, you will be accepted.

When considering your application, Twitch also looks at the history of your channel for red flags. Have you been suspected of viewbot activity? Do you run scam giveaways? Those types of activities fall squarely inside the “will make us look bad” category, and will get you a generic rejection email from Twitch.

 

What’s Next?